Google Ads vs Facebook Ads has always been a hot topic of discussion among marketers. Especially since the meteoric rise in popularity of Facebook, a large number of people have shifted their interests to Facebook Ads rather than Google. Plus, the long-standing rivalry between the two platforms has been taken as irrefutable evidence that they are in direct competition with one another, and businesses of all sizes must choose the right place to advertise their brand effectively.
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The Differences:
The answer to this common question is not so cut and dry. So, to better understand Google and Facebook Ads and how the two platforms function, we need to examine their dissimilarities before considering any of them a part of your more comprehensive digital marketing strategy.
Google Ads or Paid Search
Google Ads has been running the show for decades as the world’s largest and most famous PPC (Pay Per Click) platform. To simplify, advertisers are paying to find new customers based on the keywords and search terms they enter into Google. With pay per click, the ads are displayed alongside search results for similar queries, and each time a user clicks on an ad, the advertiser is charged some money.
Facebook Ads or Paid Social
Facebook Ads or the strategy of advertising paid social on social networks, has become a highly competitive and potentially lucrative element for many businesses. Although many consider advertising on Facebook similar to Google Ads, but unlike paid search, which helps businesses find new customers via keywords, paid social helps users find businesses based on the things they’re interested in and their online profile.
It depends on what you are trying to achieve with your advertising campaign. Google Ads might be a better choice if you are looking to drive traffic to your website or generate leads. On the other hand, Facebook Ads might be a better choice if you are looking to build brand awareness or create a buzz around a new product or service.
As stated earlier, you need to think about what you are trying to achieve and then choose the best option. If you want to sell something, your product needs to stand out uniquely. But if you are advertising something, you need to ensure that your message is clear and concise.
Advantages of Using Google Ads:
1. Massive Reach
With more than 40,000 search queries every second and more than 1.2 trillion web searches every year, Google has declared its sovereignty globally. Due to this potential alone, Google has become the best source to target potential audiences and the widely used PPC platform in the world.
2. Relevance is the Key
Concerning PPC, it is commonly thought that whoever has a large advertising budget can boost his business sales. Luckily, this is not true because Google Ads focuses on the quality and relevancy of ads, not how much advertisers spend.
3. Multiple Ad Format Options
Several customizable formats are provided to choose from to make ads more stimulating and convincing for future customers. Apart from text-based Google offers, Ad extensions, user reviews, location targeting, Shopping ads, and many other features to its advertisers.
So, no matter what you sell or to whom, Google ensures an ad format to make your product or services enticing to your target market.
Advantages of Using Facebook Ads:
Compared to Google Ads, Facebook Ads are considered new in the field. But Facebook has been working on improvement behind the scenes and has achieved many milestones when it is about paid social.
1. Vast Global Audience
With more than one-fifth of the entire world’s population as its user, Facebook stands unrivaled when reaching a global audience. It is a platform where people love sharing almost everything about their lives, from happiness to sorrow and failures to success. Thus, the platform provides advertisers with myriad ways to get closer to their ideal customers than they had ever thought possible.
2. Visual Power
Facebook is a visual platform, unlike the PPC, which is usually text-based and considered boring to some extent. A good blend of videos, images, and other visual content in users’ News Feeds, enables advertisers to create compelling messages and high-quality persuasive ads.
3. Unbelievable ROI
Another notable feature of Facebook Ads is the granularity of its targeting options, along with the tools for creating beautiful, engaging ads which generate a good return on investment. And then comes the remarkably affordable marketing budget, which makes Facebook the best value online advertising solution available for all businesses.
What to Choose?
In a nutshell, both Google Ads and Facebook Ads have their benefits and strengths. They are incredibly influential advertising platforms catering to virtually every business type, which leaves us unanimously concluding that using both platforms would be a remarkably effective advertising strategy for maximum ROI and more significant business growth.
If figuring out the best marketing strategy for your business on your own is too much for you, you can always hire a digital marketing agency. Contact Simple Solutionz to ensure smooth sailing for your business!