Separating fact from fiction can be pretty challenging at times, especially when we have spent a whole life believing so many of the “myths” and misconceptions to be true. Bulls get angry when they see red color, you get cramps if you go swimming right after eating, and sharks don’t get cancer. These and many more seemingly authentic misconceptions have been a part of our daily lives, which have been considered facts for a long time.
Unfortunately, when it comes to Search Engine Optimization, SEO experts have also been in hot waters. This new-age art of the tech world that must be mastered in the digital era is essential for a website to follow exemplary SEO practices to drive organic traffic.
Let’s debunk some propagated misinformation about optimization techniques:
Contents
Myth 1: SEO is a Single-Trip Road
SEO experts around the globe cannot sit back and relax after a one-time optimization. A day or two of work can be missed, but things will soon start to fall apart due to long-term negligence and result in traffic decline. SEO experts in Virginia know that optimization is an ongoing process; if mishandled, the competitor websites may overtake theirs, backlinks might rot, and content would lose its freshness. Hence, SEO services should be considered a long-term investment because there is always room for improvement; regular research of SEO techniques and adjusting strategies accordingly will get the desired ROI.
Myth 2: Keyword Density, The Mantra of Ranking
“Keyword density refers to the number of times a target keyword appears within the total number of words on a page.” Since SEO experts in Virginia are constantly developing their success strategies; ranking factors have also been nuanced. But is keyword density still the right approach? Yes and no!
Keywords are still considered as one of the easiest ways to attract traffic to a website. Though there’s plenty of evidence suggesting that the inclusion of keywords and usage of natural language in the content improves SEO rankings, but there is a right way of doing it. Moreover, as Google has dramatically improved language recognition, it’s now a game of words and wits. The top priority should be creating high-quality content and a good user experience, not keyword density alone.
Myth 3: Social Media Does not Help Ranking
“The context in which you engage online, and how people talk about you online, actually can impact what you rank for.” — Gary Illyes
Undoubtedly, social media has the power to influence the factors that impact search rankings indirectly. SEO experts in Virginia have also concluded that it is not unlikely to assume that the quantity of shared content on sites like Facebook, Twitter, and Pinterest, will make it rank higher as more shares lead to more exposure and increased traffic. Still, it cannot be concluded that social media directly influences rankings because it is easy to manipulate and misleading.
Learn more: How to Create Social Media Accounts?
Myth 4: Quantity of Links is Better Than Quality of Content
Functioning as votes for popularity and importance on the web, Google has declared that links and quality content to be two of the three most important ranking factors for SEO. It’s all about the quality of links rather than the number because link building is related to great marketing.
Myth 5: Meta Descriptions Affect Google Rankings
In short, meta descriptions do not directly impact search engine rankings but can indirectly impact SEO through CTR (click-through rates). Neither do they have a direct impact on keyword rankings. But meta description optimization should be part of a holistic approach to SEO that includes considering things like click-through rates and user experience.
The End Note
Playing by the rules and offering outstanding customer experiences is the winning combination for building trust and influence. SEO is changing and developing, and we’re here to help brands and businesses evolve with it! If you require digital marketing services from SEO experts in Virginia, contact Simple Solutionz to optimize your website and business growth.