SEO marketing is unquestionably the most cherished tool for internet marketing worldwide because, through search engine optimization, your website can generate more leads and clicks via various search engines. With the expanding e-commerce markets, the e-commerce fraternity has put its faith in SEM and SEO techniques that leave project-based marketing behind in its wake. But before we get into the detail of how SEO marketing benefits your business, let us get into the basics of SEO itself.
Contents
What are SEO and SEM?
SEO is an internet marketing strategy that allows your website to be placed atop the SERPs (search engine result pages). Which business owner would decline such an opportunity? An opportunity that enables their page to be among the top ten websites on the first page. Digital marketing companies which offer the best content writing services are usually ahead of the curve compared to amateurs. They use supplying backlinks, keyword density, structure, and the best website content writing services to give your website a fresh coat of paint. These steps ensure that our website is much more visible. On the other hand, SEM utilizes PPC, also known as pay-per-click and moulding websites for organic search results. Pay per click is an advertisement technique in which businesses put up ads on a website, and advertisers pay a chunk of their revenue to the websites on every hit they get through the advertised link on the website. Thus, it is highly sought after by business owners.
Pay Per Click
Pay-per-click campaigns are designed to allow a business to make more through profitable margins when concerning the number of people visiting the website. These campaigns mainly involve using social media sites like Facebook, Instagram, Snapchat, Twitter, and LinkedIn. These sites are used for their popularity and a vast number of users on each platform; this enables brands to reach more people and get more clicks on their adverts.
Businesses, especially start-ups, can benefit a lot from this model; they can generate good volumes of revenues and use them to branch out. With the added help of an agency, you can improve your brand’s presence online and rankings on search engines like Google. This will, in turn, increase the number of clicks on the website by users who use the search engine for various reasons. Interestingly, with technological advancements, more companies are inclined to invest in better marketing for a better return on investment. Online trends have ushered us into a new era of search engine marketing and have brought tons of feedback from customers directly to the businesses.
So, now that we understand SEO let’s take a look at why SEO marketing is crucial for the growth of a business.
Why is SEO Important for Your Website?
According to Scmmarkets, almost a quarter of your internet transactions start with a search engine like Google, Yahoo, or Bing! 75% of the users just select from the top 5 links that show up on the Google page. Around 25% will scour the links on the second page of search results as well. Here are some other statistics that will help you put things into perspective.
- An inbound lead costs 61% lesser than a regular sales call
- Lead generated through SEO have a 14.6% close rate, while outbound leads have a 1.7% close rate
- 93% of online transactions start with the involvement of search engines
Now we know the importance of SEO for your business, yet some still debate whether marketing on social media is the better option.
SEO vs. Social Media Marketing
These days, searches are not only limited to search engines, but rather people can easily find your businesses on their Twitter feed, LinkedIn, Facebook, and Instagram too. However, when someone comes across your business on Instagram, they are more likely to “window shop” or to get support from your team on the platform. It may be traffic on your page, but it does not guarantee a sale.
These potential customers are probably scrolling through their social media out of boredom or curiosity. But that’s not to say that there aren’t people who want to buy your product from social media sites. Although, when someone is genuinely interested in purchasing something online, they tend to deep-dive not what they want to buy because of the endless options available online. The opportunity cost of forgoing SEO marketing for other sectors in your business is something you cannot avail yourself of in the long run.
Social Media Marketing and SEO; Two Peas in a Pod
Putting your brand name on the map will send out a resonating message to your potential customers. It affirms that you are the market leader and know what you’re doing. Search engines will pick up on this traffic and your interactions with people. This will help your business/ company build trust in the market and bolster your rankings on Google. The key to online marketing is that you can’t have it one way; you can’t go all-in on either SEO, SEM, or Social Media marketing, but rather a balanced approach utilizing all three.
If you are a business owner searching for SEO Services in Virginia, then check this out! Simple Solutionz provides full-service digital marketing and is sure to fulfil all your digital marketing needs to the fullest.