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Tell-tale Signs that Your Business Needs a Digital Marketing Agency
It’s safe to say that the future of marketing is online. Someone with the time and knowledge would indeed market their products and services but are not advised to do it for several reasons. Today we’ll take a look at some watershed points in time that will help you discover that your business will not sustain itself without the professional help of a digital marketing agency. Before we do that, let’s first get to know digital marketing agencies better.
How Do Digital Marketing Agencies Differ from Traditional Agencies?
A digital marketing agency operates much like its traditional counterparts. It takes the client’s products or services and markets them to make them available to the customers.
But there is a difference: the modes of marketing used for marketing the product/ services. Traditional agencies use much more tangible ways to market a product, like newspapers, magazines, brochures, billboards, and TV. Whereas a digital marketing agency will use the internet, or social media platforms, to do it. They also harness the power of search engines and do SEO, PPC, Affiliate Marketing, Article Marketing, and Blogging, to name a few.
The agency also might help you develop a website if you want them to. They will ensure that the website is user-friendly and that the general aestheticism associated with websites is on par with your competitors.
Like a traditional agency, a digital marketing agency also aims to build your brand and marketing for your product and services but does everything online. Now that we have established what a digital marketing agency is and does let’s shed further light on some of the most common signs that you need professional help with marketing!
You Can’t Handle Everything Yourself
Business owners have tons of responsibilities on their shoulders. Understandably, they might not have enough time to keep up with their socials, web updates, and email marketing campaigns. It’s entirely possible that a business owner might not be well versed in these facets of marketing either. It’s also possible that they might be able to manage things when they’re managing a smaller business. Still, it will become increasingly harder to oversee everything as it grows and expands. Therefore, it is advised to share the workload with an expert digital marketing agency.
You Can’t Plan Ahead
If you think that you, as a business owner, can work things out with little to no training, you are sorely mistaken. If you want an effective marketing campaign, you have to ensure that your short and long-term goals are sorted out.
But If you work with professionals of digital marketing agencies, you will be able to establish your goals easily for the next 12 to 24 months. But if you cannot set these goals by yourself, it’s probably a good time to get a digital marketing agency through the door.
Low Sales Numbers
Suppose you have seen a significant reduction in your sales. In that case, you should get digital marketing consulting services. They will help you set up a profitable inbound marketing strategy, allowing you to reach your target audience.
The main cause for concern for most marketers is getting solid leads and driving traffic. This might cause frustration amongst your ranks as the ROI will be lower. Working in tandem with a marketing agency will enable you to formulate an effective plan for seamless integration between your sales process and marketing strategies. Leads will be generated faster and will help you save time.
Your Website Has Lost All the Ranking
A website older than two years typically means that website is outdated and needs refreshing, or your brand needs a better website altogether. That is necessary if you want to keep up or cross your competition. Google ranks websites that have traffic and are user-friendly, which means that they must fit mobile displays and other devices like tablets, and desktop/laptop computers, as the majority of your target audience mostly own any of the devices mentioned.
If your website is not user-friendly, then you are missing out on a major chunk of your base audience and customers. It hinders your chances of getting ranked by search engines as well.
To summarize, if you see these signs when it comes to your business, you should seriously consider hiring a digital marketing agency. We are hopeful that these pointers will help you maximize your digital marketing campaigns.
But the question remains, what is the better option, a digital or a traditional marketing agency? Now that we are armed with ample knowledge about full-service digital marketing, we can try to answer this age-old question as well.
So, Should You Hire a Digital Marketing Agency, or Do You Rather Turn to a Traditional Agency?
This question is very confusing for big and small business owners alike. The larger-scale businesses try to explore the possibilities on the internet by themselves by setting up their digital marketing division and referring their clients to the division. With that being said, it is in your best interests to hire a digital agency for the job. That isn’t to say that traditional agencies don’t have experts, but they have an outdated mindset when it comes to marketing.
If you’re a business owner looking for a professional digital marketing agency VA, check out Simple Solutionz for result-orientated digital marketing services.